The New SEO: Reddit deploys its own AI to crush sneaky brand marketing
Did you ever go through Reddit searching for an honest opinion about a certain product, yet doubting that the person writing that comment isn’t in fact promoting the product? Then Reddit’s decision will be relevant for you as well.
As one of the most radical measures taken by Reddit in order to keep its platform authentic, Reddit is taking drastic actions against Stealth Marketing campaigns by means of advanced artificial intelligence software.
In order to understand the situation better, it should be mentioned that Reddit was always considered a place full of unadulterated opinions of people who used to trust Reddit for unbiased recommendations. That’s why the AI bots like ChatGPT and Gemini use Reddit threads when asked for suggestions by the user.
Taking advantage of this fact, some smart marketers started posting fake and bot-friendly comments and discussions on different platforms. This technique is called Generative Engine Optimization (GEO).
In an effort to fight back against this trend, Reddit has deployed large language models in order to put an end to the efforts of these manipulative actors. According to the company’s announcement, their advanced automated systems are successfully identifying more than 25,000 spammy posts and comments daily.
The defense strategy includes account screening during the registration stage and analysis of coordinated and subtle patterns of fake activity before any posting occurs. Moreover, human moderators still play a very significant part in content removal, completing over 50% of all deletions.
Such a dynamic shows the interesting evolution of the internet, with marketers finding new ways to overcome the obstacles. In this regard, Reddit’s AI-based defense system becomes crucial in order to preserve the humanity of the web. All in all, this example proves that the crackdown is very important as it illustrates that with the development of new technologies, it will be increasingly difficult to keep the human element online.
